Meet Autumn Yarbrough, the dynamic founder of NU Standard, a pioneering force in the realm of hair wellness. Autumn's journey into the haircare industry is deeply personal, fueled by a determination to end a generational cycle of hair loss that impacted the women in her family for decades.
Raised in a lineage of industry innovators, Autumn's grandfather, Comer Cottrell Jr., founded Pro-Line, while her mother, Renee Cottrell Brown, created Just For Me. These titans not only paved the way but also sparked Autumn's own entrepreneurial fire.
At NU Standard, Autumn is not just continuing her family's legacy; she's revolutionizing it. The company champions inclusivity, tailoring its groundbreaking products to meet the diverse needs of its clientele. As a Black-owned business, it embodies a commitment to serve and uplift all communities, recognizing the unique challenges they face.
Autumn's vision extends beyond mere products. She aims to empower women to prioritize their health, beauty, and confidence amidst their hectic schedules. Her brand caters to what she calls "Busy Queens," offering solutions that are both effective and time-efficient.
Driven by the personal struggles with hair loss she witnessed in her mother and grandmother, Autumn has transformed her legacy of expertise into a crusade against hair woes. With a focus on integrity and positive industry change, she has set a new standard, ensuring that her products are inclusive and accessible to everyone.
Autumn Yarbrough's commitment to hair wellness is unwavering, ensuring that no one feels overlooked or underserved in their quest for healthier mind, body, and hair.
Milestones/Achievements:
2020: Incorporated CBY Beauty Inc. in April.
2021: Launched TAKE N GO Vitamins in January, and HYDRASILK in June, a professional bonding product line.
2022: Became a recipient of the Legacy West [Plano, TX] Small Business Cohort Project in January and received the Sadiaa Legacy Award during Legacy West's Black Business Month in August.
2023: Cosmo Prof and Armstrong McCall began nationwide distribution of the Hydrasilk Product Line in January, joining their inaugural Black-Owned / Black-Founded category. Received Sally Beauty's Community Leadership Award in June.
2024: Invited by the Professional Beauty Association [PBA] to become a Visionary Member in May. Launched DRINK N GO Hydrators and TAKE N GO Vitamins 2.0 in September. Served as Honorary Chairwoman for Sister-to-Sister Fitness Festival’s Breast Cancer Awareness Walk in October.
2025: Nominated for Female Entrepreneur of the Year by the Dallas Entrepreneur Center (DEC).
