IBS New York 2025: Full Schedule

10:30am EDT

Techniques to Create Saffron Blondes

Sunday March 23, 2025 10:30am - 11:45am EDT

Saffron is a vivid yellow color with a red orange undertone. It’s the color of the tip of the saffron crocus plant and it’s the newest earthy blonde shade we’re seeing this year. Color expert, Carlina Ortega, will show you how to incorporate saffron blonde highlights into an everyday look. By using time as a guide, she will demonstrate how to make this color look both, natural and bold. You’ll have a golden hour hue that will remind you of a warm summer sunset!

Speakers

Carlina Ortega

Rita Hazan Salon

Carlina has perfected creating natural blonde highlights and ombré, she's also known for her amazing reds and chocolatey hues. After getting her start at Oribe Salon, Carlina spent seven years producing every shade of "Bergdorf Blonde" for celebrities, socialites and royalty in Bergdorf... Read More →

Sunday March 23, 2025 10:30am - 11:45am EDT
1E19

Hair Techniques & Trends, Hair Color

Fees Free with your paid exhibit hall ticket

12:15pm EDT

Black to Blonde with Texture in Mind

Sunday March 23, 2025 12:15pm - 1:30pm EDT

1E19

Learn the ins and outs of blonding hair that is heavily melanated, has existing sensitivities, or with various textures. Understanding the science behind blonding and its effects on texture during the process will ensure the correct tool choice and technique. Keya will share her steps to success to ensure you produce your brightest blondes with minimal sensitivities.

Speakers

Keya Neal

Texture vs Race

Keya Neal, a seasoned beauty industry professional with 30 years of experience, is renowned for her groundbreaking work in breaking the textural and racial boundaries that segregate the hair industry. As a color educator, speaker, and DEI consultant, Keya has transformed the landscape... Read More →

Sunday March 23, 2025 12:15pm - 1:30pm EDT
1E19

Hair Techniques & Trends, Hair Color

Fees Free with your paid exhibit hall ticket

12:15pm EDT

Cutting the Perfect Bob

Sunday March 23, 2025 12:15pm - 1:30pm EDT

1E19

Get ready to dive into an exciting class where you’ll master establishing a clean, strong perimeter and discover why working dry is essential to Collin’s techniques! You’ll unlock the secrets of soft, blunt textures and learn the vital difference between layers and texture. Plus, find out how to style a bob to perfection—whether you want it sleek and straight or beautifully wavy!

Speakers

Collin Martin

Hattori Hanzo

Get ready for Collin Martin, a hair wizard and platform artist extraordinaire! He’s been transforming hair with his unique 3D sculpting techniques, making avant-garde styles accessible to all. With a strong artistic background and over a decade of hands-on experience, Collin passionately... Read More →

Sunday March 23, 2025 12:15pm - 1:30pm EDT
1E19

Hair Techniques & Trends, Hair Cutting

Fees Free with your paid exhibit hall ticket

2:00pm EDT

Techniques to Create Dazzling Strawberry Blondes

Sunday March 23, 2025 2:00pm - 3:15pm EDT

1E19

One of the hardest colors to create is the strawberry blonde. It’s a mix of blonde and red that leans more toward the blonde family. In this class, Carlina will explain why she uses a peach (yes, the fruit!) as a reference to create stunning strawberry blondes. She will demonstrate how to get a fool-proof formula to create this color. Carlina will also discuss and explain maintenance techniques and the tools needed to keep this color looking fresh!

Speakers

Carlina Ortega

Rita Hazan Salon

Sunday March 23, 2025 2:00pm - 3:15pm EDT
1E19

Hair Techniques & Trends, Hair Color

Fees Free with your paid exhibit hall ticket

3:45pm EDT

Understanding Texture Beyond the Curl

Sunday March 23, 2025 3:45pm - 5:00pm EDT

1E19

Learn how to upgrade your consultation by analyzing your clients hair and using active listening to understand the needs of their fabric. You will leave this class with the ability to identify the core characteristics of hair which will lead to the strategic execution for Detoxing, Detangling, & Diagnosing Texture.

Keya will explain how to:

Effectively treat and tend to texture by understanding the use of proteins, moisture, and detoxing treatments before, during, or after any service.
Identify and treat symptoms from inherited or influenced sensitivities
Create successful strategies to service on any texture that sits in your chair

Speakers

Keya Neal

Texture vs Race

Sunday March 23, 2025 3:45pm - 5:00pm EDT
1E19

Hair Techniques & Trends

Fees Free with your paid exhibit hall ticket

10:30am EDT

5 Minute Updos with Kell Grace

Monday March 24, 2025 10:30am - 11:45am EDT

1E19

Imagine doing multiple looks in one hour instead of just one look! Kell's updo demonstrations in this class will teach you techniques to increase efficiency in updos and to generate more revenue for your business. All of Kell's looks are sold behind her salon chair before she teaches them, which proves they sell. Kell will teach you multiple looks in minutes and you’ll have tips to create them immediately!

Speakers

Kell Grace

KellGrace

Kell is known for 4 updos in 4 minutes. She has built a successful updo and salon business over the past 20 years, and she's excited to bring her time saving, money-making techniques to stylists and salon owners that attend IBS! Her social media has grown to over 400k as stylists... Read More →

Monday March 24, 2025 10:30am - 11:45am EDT
1E19

Hair Techniques & Trends, Hair Styling & Updos

Fees Free with your paid exhibit hall ticket