IBS New York 2025

Join celebrity-stylist, Monae Everett, to get your golden ticket to the glamorous world of high-profile beauty gigs. You'll learn the ins and outs of the industry, from networking with the right people to mastering the art of creating stunning looks that'll have celebrities and influencers knocking on your door. We'll dive deep into the business side of beauty, teaching you how to negotiate contracts, manage your time, and build a brand that's irresistible to high-paying clients. By the end of this class, you'll understand what it takes to become the go-to beauty pro everyone wants to work with!

Take your social media marketing to the next level with this workshop designed for beauty professionals ready to grow their client base and boost profits. In this 2-hour session, Season Bennett, social media strategist, will guide you through advanced tactics to transform your online followers into loyal clients. You’ll explore high-conversion content strategies, discover how to hack the algorithm, and turn followers into dollars. Get ready to unlock the full potential of social media and take actionable steps toward building a thriving business.

Join haircolor expert, Brenda Amaral, to improve and refine your haircolor skills to get better results. Brenda will explain why color formulation sometimes suffers and what adjustments you can make immediately for better results. Brenda will demonstrate how to get better deposition of color to create longer lasting results and predictable outcomes.

Brenda will also explain:

• Why reds fade faster and how to make that stop
• Why toning is the reason that half our clients end up over the counter
• Reasons lightener expands
• What really happens when you apply color or lightener on dirty hair

Brenda will provide you top-notch and solid chemistry and color information along with laughs in this Master Class!