IBS New York 2025

Discover the art of adding texture and movement to men’s haircuts in this engaging 75-minute demonstration by expert barber and educator, Sean Casey. This class will focus on techniques to create dynamic, textured styles that suit a variety of hair types and lengths. From point cutting to razor techniques, you’ll learn how to incorporate texture that enhances the haircut's flow and versatility, making each cut stand out with a unique, effortless finish.

You will gain a comprehensive understanding of the factors contributing to hair loss, including the role of dihydrotestosterone (DHT) in androgenetic alopecia in this class. Jared will cover the science behind hair loss, with a focus on how plant-based products can counteract DHT's effects and promote healthier hair growth. You will learn practical techniques for assessing hair loss with clients, advising on effective plant-based treatments, and integrating these solutions into personalized care plans. Jared will equip you with knowledge and tools to address hair loss issues effectively and support clients in achieving their hair health goals.

Join cutting expert, Alyssa Lopez, for an in-depth class on how to create some of the industry's most iconic haircuts. You will learn how to customize your haircuts to fit your clients’ needs and wants. Alyssa will demonstrate how to use head shape, face shape and more to develop your cut. Don’t miss out on this class that will take your confidence to the next level!

In this interactive session, you’ll uncover the foundational strategies that every beauty professional needs to grow their business through social media. Led by social media expert, Season Bennett, this class will provide you with the essential tools to enhance your online presence and attract more clients to your salon. Learn how to create engaging content, optimize your profiles, and how to pinpoint the ideal customer in your area. Whether you’re new to social media or need a refresh, this class will give you the confidence to market your services effectively and start seeing real results.

You will gain a comprehensive understanding of the factors contributing to hair loss, including the role of dihydrotestosterone (DHT) in androgenetic alopecia in this class. Jared will cover the science behind hair loss, with a focus on how plant-based products can counteract DHT's effects and promote healthier hair growth. You will learn practical techniques for assessing hair loss with clients, advising on effective plant-based treatments, and integrating these solutions into personalized care plans. Jared will equip you with knowledge and tools to address hair loss issues effectively and support clients in achieving their hair health goals.

Do you know how to stop a Chair Hopper? Learn how to turn a chair hopping guest into YOUR loyal client with these techniques and methods. In this live demo, we’ll talk and demonstrate shears & scissors, guards & freehand, tapers & fades, 360 waves with clippers, 90 degrees with shears and everything in between. Get ready to have your confidence boosted.