IBS New York 2025

In this class, you will learn the fundamentals like never before from master hair expert, Presley Poe! Presley will teach you with the newest innovation in haircutting, The Cutting Wheel, a fail-proof way to navigate any haircut easily. Presley will teach techniques you can implement immediately to keep your chair full without breaking your back!

You will learn:

• How to use your clients body position to work for you
• Presley’s simple, yet super effective chart to help you navigate every haircut without getting lost
• How to work with the texture of your clients’ hair for the perfect photo finish
• Learn perfect formulas for styling curls
• How to cut with absolute ease

Join celebrity-stylist, Monae Everett, to get your golden ticket to the glamorous world of high-profile beauty gigs. You'll learn the ins and outs of the industry, from networking with the right people to mastering the art of creating stunning looks that'll have celebrities and influencers knocking on your door. We'll dive deep into the business side of beauty, teaching you how to negotiate contracts, manage your time, and build a brand that's irresistible to high-paying clients. By the end of this class, you'll understand what it takes to become the go-to beauty pro everyone wants to work with!

Master the art of impactful blonding with expert foil placement for maximum results and minimal foils. This class is designed to help you deliver stunning blonde transformations efficiently, utilizing advanced techniques to save time and product while achieving flawless results.Expert colorists and hair influencers, Stew and Marcello will teach you:

• Strategic foil placement techniques that enhance brightness and dimension while minimizing foil usage and processing time
• How to create a “Money Piece” and face-framing highlight techniques for impactful, high-demand results that create bold yet natural-looking blondes
• The Diamond Sectioning method to achieve even and seamless color blends that require fewer touch-ups and ensure client satisfaction
• How to customize blonding for different hair textures and tones, ensuring you can deliver tailored results to every client with precision and expertise

Take your social media marketing to the next level with this workshop designed for beauty professionals ready to grow their client base and boost profits. In this 2-hour session, Season Bennett, social media strategist, will guide you through advanced tactics to transform your online followers into loyal clients. You’ll explore high-conversion content strategies, discover how to hack the algorithm, and turn followers into dollars. Get ready to unlock the full potential of social media and take actionable steps toward building a thriving business.

Join haircolor expert, Brenda Amaral, to improve and refine your haircolor skills to get better results. Brenda will explain why color formulation sometimes suffers and what adjustments you can make immediately for better results. Brenda will demonstrate how to get better deposition of color to create longer lasting results and predictable outcomes.

Brenda will also explain:

• Why reds fade faster and how to make that stop
• Why toning is the reason that half our clients end up over the counter
• Reasons lightener expands
• What really happens when you apply color or lightener on dirty hair

Brenda will provide you top-notch and solid chemistry and color information along with laughs in this Master Class!