IBS New York 2025

With simple and easy-to-implement steps, Beauty Biz expert, Dawn Bradley, will be share her no-fail system to break up with clients who are toxic to your as well as repelling the wrong ones from even considering booking. Giving you back your peace of mind and confidence to focus on attracting and maintaining those clients you love!

In this interactive session, you’ll uncover the foundational strategies that every beauty professional needs to grow their business through social media. Led by social media expert, Season Bennett, this class will provide you with the essential tools to enhance your online presence and attract more clients to your salon. Learn how to create engaging content, optimize your profiles, and how to pinpoint the ideal customer in your area. Whether you’re new to social media or need a refresh, this class will give you the confidence to market your services effectively and start seeing real results.

This class is geared towards beauty professionals who are overwhelmed when it comes to their business finances. Brandi will start with the basics of helping you understand your numbers including how much are you charging vs. how much you should be charging. She will also discuss setting up a budget for your business. You’ll understand when it is the right time to hire others and how to plan for that. Brandi will share important tools you weren’t taught in school. You will then look at these numbers from a financial statement perspective (and will learn how to read a financial statement). Bring all of your questions and a notebook because you’ll receive a lot of noteworthy information in this class!

Salons are typically considered spaces for relaxation, self-care and connection, with many clients enjoying the social element they provide. Plus, the sensory experience creates a comforting break from daily routines. While that might be true for the majority of your clients, everything you just read can quite literally be a nightmare for autistic, neurodivergent and sensory-sensitive clients who, instead of leaving with a boost in confidence and self-expression, far too often, will either avoid the salon altogether or hold the memory of a highly stressful, overstimulating and at times even traumatic experience.

It’s time to rethink how salons serve neurodiverse clients and make experiences lead to a life-long benefit of inclusion.
Featuring a live walkthrough of a sensory-safe haircut, Alex will share his experiences as a neurodivergent, low-support needs autistic adult and ambassador for The Sensory Safe Solution, offering first-hand insights on research-based principles and strategies that respect autistic and sensory-sensitive clients’ dignity and honor their autonomy.

This isn’t your regular business class; it’s a call to action. You’ll leave with practical, no-nonsense tools to reshape your space and approach.

1. In this session, Alex will:
   Help you better understand how autistic, neurodivergent and sensory-sensitive people experience the world (specifically, a salon visit)
2. Shed light on what aspects of your current offering could be rethought
3. Provide insights on fostering an inclusive space and offer tools to build a client experience that respects autonomy and individuality and honors sensory needs.

Join us for an introduction to the world of permanent jewelry, one of the fastest-growing trends in the service retail fusion market. This class is designed to equip aspiring entrepreneurs and established retailers with foundational knowledge about this lucrative business opportunity.

You will learn:
● The rising popularity of permanent jewelry and how it meets the modern consumer's desire for personalized and lasting pieces.
● The Trend: Dive into current market trends, consumer preferences, and the potential for substantial revenue growth in the permanent jewelry sector.
● Selecting the Best Welding Machine: Gain insights into the various types of welding machines available, their features, and how to choose the right one for your business needs.
● Materials and Supplies: Learn about the essential materials and supplies needed to start offering permanent jewelry, including tips on sourcing high-quality metals and tools. Benefits of Attending:
● Expert Knowledge: Acquire a solid understanding of the permanent jewelry industry from experienced professionals.
● Market Insights: Stay ahead of industry trends and consumer demands to effectively position your business.
● Resource Efficiency: Learn how to minimize startup costs by choosing the right equipment and supplies from the get-go.
● Networking Opportunities: Connect with like-minded entrepreneurs and industry experts who can be valuable resources as you start or expand your business. This introductory course is a must-attend for anyone interested in adding a high-margin, high-demand service to their business portfolio.

Discover how beauty professionals build 6 and 7 figure online businesses without tech skills, a team or an audience. In this class, you will learn how to take your knowledge of the beauty industry straight to the bank with digital products. In the world of digital products, hourly rates don’t matter. You no longer have to trade your time for money. You can literally make money while you are sleeping. Participants will leave with concrete ideas for digital products and the exact steps on how to monetize their gifts and talents online.

Join expert business coach, Bonnie Bonadeo, to discover the foundational elements that drive profitability and growth in the salon industry. This engaging class will delve into the five key areas: sales, operations, mindset, marketing, and education and you will learn effective sales techniques to boost revenue, streamline operations for increased efficiency, cultivate a positive mindset for personal and team success, develop impactful marketing strategies to attract and retain clients, and prioritize continuous education to stay ahead in a competitive market. Don’t miss this class if you want to anchor your salon’s success and set the stage for long-term growth!

Join salon biz expert, Tim Belcher for invaluable tips on making your clients lifelong guests. With Tim’s tips and insight, you will:

• Create strategies to improve guest retention

• Teach your team the importance of a retained, loyal guest
• Improve your skills and teach your staff members to successfully communicate with a variety of guests, regardless of age, gender or interests

In this class, you will discover or redefine your target client, the #1 way to attract your target client that no one is talking about, and how to ensure your prices aren't too low and product cost is too high.

We'll dive deep into:

• Strategic Pricing: Learn the first few steps to pricing your services to maximize sales and reflect the value you provide.
• Bonus- this will help you to STOP discounting.
• Cut that Product Cost: Understand how to track and manage product costs effectively, ensuring it doesn't eat up all your profit.
• Area of Focus: Lean into the #1 marketing tactic that increased the sales in my salon business drastically. And nope it's not posting on IG! 

It's time to get serious about your business and understand how much value you bring to the table so you charge accordingly.

Designed to help create more inclusive spaces for beauty clients and staff, this masterclass draws on personal experiences, imagination, data and industry insights to challenge the status quo in salon culture and drive meaningful change from an intersectional lens.

As we explore diversity, equity, and inclusion (DEI) concepts, reckon with some of the beauty industry’s history, bear witness to ourselves and others, and engage in both reflective and creative exercises, this session will encourage shifting from working towards belonging as an end goal and strategic need, to co-creating a culture of belonging as a transformational practice rooted in care.

In this class, Alex Bélisle-Springer will:

1. Help you build confidence in leading change and engaging in meaningful discussions about diversity, equity, and inclusion with your team and clients.
2. Guide you toward deepened self-awareness and show how small, care-rooted changes can lead to profound, transformative results in both client satisfaction and business growth.
3. Share practical ideas and strategies to inspire you to co-create a culture of belonging within your beauty business.
4. 
   

As a trans, queer, bi-racial and neurodivergent person, Alex has spent most of his life reflecting on how fine the line between alienation and belonging can be. On who and what helped him affirm, love and celebrate the parts of himself that he struggled to accept, understand or see for years, in contrast to what would cause him significant discomfort instead. Consider this session a call to action—embrace the opportunity to learn from Alex, whose journey, experiences, and knowledge will inspire you to make meaningful, lasting changes in both your salon and your life.

In this class, Brandi will walk you through the different business entities (LLCS vs. corporations). Brandi will go through a real tax return to breakdown all the numbers to increase your understanding of how your financial profit and loss statement is reflected on a tax return. Brandi will explore tax deadlines, tax tips, and tax myths and will also discuss taxes at the federal, state, and local levels. While Brandi can’t get rid of taxes all together, she will make sure you leave this class feeling more comfortable for tax season with the information and resources needed to be able to file taxes as a business owner!

In this interactive session, you’ll uncover the foundational strategies that every beauty professional needs to grow their business through social media. Led by social media expert, Season Bennett, this class will provide you with the essential tools to enhance your online presence and attract more clients to your salon. Learn how to create engaging content, optimize your profiles, and how to pinpoint the ideal customer in your area. Whether you’re new to social media or need a refresh, this class will give you the confidence to market your services effectively and start seeing real results.

In this course, attendees will be provided with vital tools on how to take care of themselves, so that they can continue to take care of others.  We will discuss topics such as the importance of nutrition and wellness, the different ways we can self care, how to schedule out time on the books for yourself, how to budget for self-care, and the overall importance of becoming your best self. Through the sharing of knowledge, statistics, testimonials, personal experience and so on, attendees will walk away with a number of useful tips and tricks to enhance, or even jumpstart their self care routines.

Have you kept pace with the changing times? Leading a salon in 2025 and beyond requires more than just the systems of 2006. Outdated mindsets and old-school systems might be keeping you stuck and stagnant in your business. It's time to breathe new life into your salon with updated hiring processes, a fresh perspective on leadership grounded in solid core values, and an intro into my culture framework that will help attract and KEEP your “perfect” stylist.

Join us as we explore innovative leadership strategies that will infuse fresh energy into your business. Discover how to implement modern systems and values that your team will believe in, enabling you to run a profitable salon with clarity and ease.

If you avoid following through on your policies because the thought of it makes you break out into a nervous sweat, this class is for you! Join beauty biz expert, Dawn Bradley, and learn how to manage your clients’ emotions and what to say to and how to say it in a way that'll make them walk away thanking you rather than being upset about your policies.

Join salon biz expert, Tim Belcher to learn to develop your team in a way that makes them, and your business profitable.

With Tim’s tips and insight, you will learn how to:

• “Convince" team members to offer elevated services in addition to what they are booked for
• Implement performance metrics
• Create a positive experience around feedback

This class is designed to provide an elevated learning experience to industry professionals eager to meet the needs of guests with autism or sensory processing differences. Kate will offer numerous tools and systems, creating trust not trauma, behind the chair.

Gain tools to level up your business by standing out against the competition. POWER MOVES will be used as an acronym in this session to provide necessary steps to growth and sustainability in your business: P- Preparation and Purpose, O- Organization Is Key, W- Work Smarter, Not Harder, E- Efficiency Matters, R- REST, M-Marketing, O- Operating With Intention, V- Visibility, E- Embrace Your Vision, and S- Study Your Craft. Marsha will help you step outside the box and take strategic steps to take your business to the next level!

Tired of the hustle-and-grind mindset but still want to see serious growth in your beauty business? In this class, we’ll dive into smart strategies to boost your income without burning out. Specifically tailored for self-employed beauty professionals, this session will teach you how to leverage your skills, time, and resources to maximize your earnings while maintaining balance in your life.

We’ll cover topics like pricing for profit, attracting high-value clients, and building systems that allow you to work smarter, not harder. Plus, you'll learn how to develop multiple income streams that complement your existing services. Whether you're a hairstylist, esthetician, or makeup artist, this class is packed with actionable insights to help you increase your revenue without sacrificing your well-being.

Get ready to unlock your potential and watch your business—and bank account—grow, all while working less!

This class is designed specifically for professionals who understand the importance of effective communication in building successful team and client relationships. You’ll learn to enhance your communication skills and deliver emotionally intelligent coaching for your team, exceptional customer service to foster client loyalty, and a positive salon culture. Join Bonnie as she walks you through the framework of communicating from head and heart to master difficult conversations, conflict resolution, client complaints, recognition, consultations, and more.