IBS New York 2025

Hickory Merlot Red is having a moment. This deep brown-red color is quickly becoming the trending shade of red. Join red coloring expert, Carlina Ortega for a demonstration on how you can achieve hickory merlot red with a single process application. The most important part is the mixing – she’ll show you how to combine different shades of reds and browns to get this perfect color and will finish it off with a warm, shiny gloss to bring it all together!