Name: Understanding Texture Beyond the Curl
Start: 2025-03-23T15:45:00-0400
End: 2025-03-23T17:00:00-0400

Sunday March 23, 2025 3:45pm - 5:00pm EDT

Learn how to upgrade your consultation by analyzing your clients hair and using active listening to understand the needs of their fabric. You will leave this class with the ability to identify the core characteristics of hair which will lead to the strategic execution for Detoxing, Detangling, & Diagnosing Texture.

Keya will explain how to:

Effectively treat and tend to texture by understanding the use of proteins, moisture, and detoxing treatments before, during, or after any service.
Identify and treat symptoms from inherited or influenced sensitivities
Create successful strategies to service on any texture that sits in your chair

Speakers

Keya Neal

Texture vs Race

Keya Neal, a seasoned beauty industry professional with 30 years of experience, is renowned for her groundbreaking work in breaking the textural and racial boundaries that segregate the hair industry. As a color educator, speaker, and DEI consultant, Keya has transformed the landscape... Read More →

Sunday March 23, 2025 3:45pm - 5:00pm EDT
1E19

Hair Techniques & Trends

Fees Free with your paid exhibit hall ticket

IBS New York 2025

Keya Neal

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