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Monday March 24, 2025 10:00am - 12:00pm EDT
Designed to help create more inclusive spaces for beauty clients and staff, this masterclass draws on personal experiences, imagination, data and industry insights to challenge the status quo in salon culture and drive meaningful change from an intersectional lens.

As we explore diversity, equity, and inclusion (DEI) concepts, reckon with some of the beauty industry’s history, bear witness to ourselves and others, and engage in both reflective and creative exercises, this session will encourage shifting from working towards belonging as an end goal and strategic need, to co-creating a culture of belonging as a transformational practice rooted in care.

In this class, Alex Bélisle-Springer will:
  1. Help you build confidence in leading change and engaging in meaningful discussions about diversity, equity, and inclusion with your team and clients.
  2. Guide you toward deepened self-awareness and show how small, care-rooted changes can lead to profound, transformative results in both client satisfaction and business growth.
  3. Share practical ideas and strategies to inspire you to co-create a culture of belonging within your beauty business.

As a trans, queer, bi-racial and neurodivergent person, Alex has spent most of his life reflecting on how fine the line between alienation and belonging can be. On who and what helped him affirm, love and celebrate the parts of himself that he struggled to accept, understand or see for years, in contrast to what would cause him significant discomfort instead. Consider this session a call to action—embrace the opportunity to learn from Alex, whose journey, experiences, and knowledge will inspire you to make meaningful, lasting changes in both your salon and your life.
Speakers
avatar for Alex Belisle-Springer

Alex Belisle-Springer

Phorest Salon Software
Few introverts can claim to have made a name for themselves by facilitating over 300 podcast conversations, but Alex Bélisle-Springer is not your typical introvert. Public speaker, award-winning content writer as well as producer and resident host of the PhorestFM podcast — Alex wears many hats. As the Global Content Education Lead at Phorest, he sets the tone and standard for educational content across the company’s channels, nurtures collaborations with industry experts, and drives community engagement through elearning courses and digital masterclasses.Their... Read More →
Monday March 24, 2025 10:00am - 12:00pm EDT
1E15

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