IBS New York 2025

Massage should be the best part of your manicures and pedicures, but it's often the most neglected and rushed. Make yours more memorable with techniques that don't require any specialized knowledge, expensive training or additional equipment. Develop your own routine to impress your clients, work with products that you can retail and protect your body with proper positioning and movement.

The nail industry has seen tremendous growth and evolution, especially with the rise of social media. As a nail tech entrepreneur, harnessing the power of social media can elevate your business, connect you with a broader audience, and set you apart from the competition. This class is designed to equip you with the skills and knowledge needed to thrive as a nail tech in today's social media-driven world.

Join nail expert, Linette Olivares, for in-depth demonstration on creating a Russian Manicure. Linette will begin by showing you how to thoroughly clean the nail bed and cuticle area. She will share her insights into the essential tools and methods that promote healthy nails and will provide tips to elevate your manicure services. Linette will also demonstrate how to apply builder gel, a product that adds structure and enhances the natural beauty of nails.

With so many products available to lengthen and reinforce nails, what’s best for your clients and most efficient for you? Learn how hard gel enhancements easily extend natural nails and protect with a beautiful, durable finish. Regardless of which brands you prefer, simplifying your application and maintenance procedures will minimize your time, filing and effort while eliminating lifting and breakage.