IBS New York 2025

In this interactive session, you’ll uncover the foundational strategies that every beauty professional needs to grow their business through social media. Led by social media expert, Season Bennett, this class will provide you with the essential tools to enhance your online presence and attract more clients to your salon. Learn how to create engaging content, optimize your profiles, and how to pinpoint the ideal customer in your area. Whether you’re new to social media or need a refresh, this class will give you the confidence to market your services effectively and start seeing real results.

You will gain a comprehensive understanding of the factors contributing to hair loss, including the role of dihydrotestosterone (DHT) in androgenetic alopecia in this class. Jared will cover the science behind hair loss, with a focus on how plant-based products can counteract DHT's effects and promote healthier hair growth. You will learn practical techniques for assessing hair loss with clients, advising on effective plant-based treatments, and integrating these solutions into personalized care plans. Jared will equip you with knowledge and tools to address hair loss issues effectively and support clients in achieving their hair health goals.

Do you know how to stop a Chair Hopper? Learn how to turn a chair hopping guest into YOUR loyal client with these techniques and methods. In this live demo, we’ll talk and demonstrate shears & scissors, guards & freehand, tapers & fades, 360 waves with clippers, 90 degrees with shears and everything in between. Get ready to have your confidence boosted.