IBS New York 2025

In this interactive session, you’ll uncover the foundational strategies that every beauty professional needs to grow their business through social media. Led by social media expert, Season Bennett, this class will provide you with the essential tools to enhance your online presence and attract more clients to your salon. Learn how to create engaging content, optimize your profiles, and how to pinpoint the ideal customer in your area. Whether you’re new to social media or need a refresh, this class will give you the confidence to market your services effectively and start seeing real results.

Salons are typically considered spaces for relaxation, self-care and connection, with many clients enjoying the social element they provide. Plus, the sensory experience creates a comforting break from daily routines. While that might be true for the majority of your clients, everything you just read can quite literally be a nightmare for autistic, neurodivergent and sensory-sensitive clients who, instead of leaving with a boost in confidence and self-expression, far too often, will either avoid the salon altogether or hold the memory of a highly stressful, overstimulating and at times even traumatic experience.

It’s time to rethink how salons serve neurodiverse clients and make experiences lead to a life-long benefit of inclusion.
Featuring a live walkthrough of a sensory-safe haircut, Alex will share his experiences as a neurodivergent, low-support needs autistic adult and ambassador for The Sensory Safe Solution, offering first-hand insights on research-based principles and strategies that respect autistic and sensory-sensitive clients’ dignity and honor their autonomy.

This isn’t your regular business class; it’s a call to action. You’ll leave with practical, no-nonsense tools to reshape your space and approach.

1. In this session, Alex will:
   Help you better understand how autistic, neurodivergent and sensory-sensitive people experience the world (specifically, a salon visit)
2. Shed light on what aspects of your current offering could be rethought
3. Provide insights on fostering an inclusive space and offer tools to build a client experience that respects autonomy and individuality and honors sensory needs.

Join expert business coach, Bonnie Bonadeo, to discover the foundational elements that drive profitability and growth in the salon industry. This engaging class will delve into the five key areas: sales, operations, mindset, marketing, and education and you will learn effective sales techniques to boost revenue, streamline operations for increased efficiency, cultivate a positive mindset for personal and team success, develop impactful marketing strategies to attract and retain clients, and prioritize continuous education to stay ahead in a competitive market. Don’t miss this class if you want to anchor your salon’s success and set the stage for long-term growth!

In this class, you will discover or redefine your target client, the #1 way to attract your target client that no one is talking about, and how to ensure your prices aren't too low and product cost is too high.

We'll dive deep into:

• Strategic Pricing: Learn the first few steps to pricing your services to maximize sales and reflect the value you provide.
• Bonus- this will help you to STOP discounting.
• Cut that Product Cost: Understand how to track and manage product costs effectively, ensuring it doesn't eat up all your profit.
• Area of Focus: Lean into the #1 marketing tactic that increased the sales in my salon business drastically. And nope it's not posting on IG! 

It's time to get serious about your business and understand how much value you bring to the table so you charge accordingly.