IBS New York 2025

This workshop is designed to support salon and spa owners and managers to become profitable and prosperous in a post-pandemic climate.

Join successful and knowledgeable beauty industry experts for actionable, up-to-date information on how to build a thriving salon and spa in 2025 and beyond. By addressing the specific challenges and needs of salon and spa owners today, this dynamic team of educators will set you and your business up for sustainability and growth.

The workshop includes segments on impactful marketing techniques, effective pricing, cost management strategies, multi-generational leadership tips, and more to can boost your bottom line and increase profitability.

Pivotal Trends in Salon Marketing 
Nikki Brown, Imaginal Marketing Group
Learn how to harness transformative shifts in consumer behavior and technology to give your marketing a timely upgrade. Imaginal Marketing Group's salon business experts have identified the most impactful marketing trends today, including:

• Local search techniques that cost little or nothing
• New social media hacks
• The online advertising tool that is exceeding all other results
• Website recommendations to gain clients and stand apart from the competition

Mastering Profit Margins: Unlocking Financial Success
Nina Tulio, 1N Agency
Biz expert and influencer, Nina Tulio, will share actionable strategies to help you achieve a 20 percent profit margin in your commission-based salon. Nina will also share key financial metrics, effective pricing strategies, and cost management techniques to boost your bottom line and set your business on the path to sustainable profitability.

Leading with Heart and Edge
Bonnie Bonadeo, Beauty Agent Network
Emotional intelligence is the cornerstone of effective leadership, particularly in a people-centric business like a salon or spa. Bonnie will share her unique approach with you in this session through which she blends empathy and decisiveness, creating a powerful leadership style. Leading with heart involves a deep understanding and connection with people, fostering trust and loyalty. Conversely, leading with an edge demands assertiveness, resilience, and the ability to make tough decisions when necessary. Striking a balance between the two is vital to inspiring and motivating teams, improving staff retention, driving innovation, and overcoming challenges.

Build an Engaged, Revenue-Driven Team
Tim Belcher, Whole Coaching
Have you ever asked yourself, "How do I get my team to do what they need to do, when they need to do it?" Multi-location salon owner and beauty business educator, Tim Belcher, will share his tried-and-true techniques to get your staff on board with your vision so you can develop a team that’s independently motivated to keep your business operating to your standards. The plan includes blueprints for culture building, effectual leadership, team recruitment and retention, and more.

Learn updo extraordinaire, Kell Grace’s, efficient and profit-increasing techniques in this Hands-on Workshop! Kell will teach you easy, efficient ways to create updos in just minutes. By using her techniques, you will better manage your time, increase the amount of clients you can service and make more money! Kell will teach a variety of updos, including:

• Single braided chignon
• Stacked Twisted chignon
• Interlock
• Figure 8
• Classy Mess

After Kell’s demonstrations, you will have the opportunity to practice under her guidance using a mannequin head which you will get to take home with you.

Students are required to bring: Bobby pins (large and small), hair ties, tail comb, brush and sectioning clips

Included in the workshop: A mannequin head will be provided for you to practice on in the workshop which you can take home with you.